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British Company Commissioning Five Million Pound Chess Set

Wallingford, United Kingdom - Aug 1, 2005 (PRN): The Jewel Royale (Chess Set) Company Limited is delighted to give you an early insight into a unique promotional opportunity with world wide appeal and 'Royale' connections.

We are currently finalising the commissioning of the design and production of a gold and platinum gem encrusted chess set and board. Our internationally renowned jewellery partner, Boodles(previously known as Boodle & Dunthorne) is synonymous with quality, exclusivity and British workmanship.

Granted a rare special dispensation by the Crown Department of Constitutional Affairs to use the 'Royale' accolade, we are proud to announce the registration and launch of The Jewel Royale Chess Set.

Valued at over 5 million, this single chess set will be the most expensive and luxurious game set in the world. Constructed in gold and platinum, it will be set with diamonds, emeralds, rubies, sapphires and pearls. Worthy of its unique title, it will be featured in advertising, promotional and charity fundraising events.

Once suitable sponsors have been secured, a chess championship and a celebrity chess match will be staged using this unique set. Staged in prestigious venues these events will be televised and shown via the internet giving the sponsors worldwide coverage.

Book and film script treatments featuring The Jewel Royale Chess Set, under the title of Check Mate, are being developed with an award winning writer. These will be available to publishers and film production companies. Whether the ultimate treatment is a comedy or a thriller, promotional and merchandising opportunities will be immense. Additionally, book readers and filmgoers will be able to win a replica set worth 20,000.

Licensing opportunities for luxury brands will be available. Initial treatments for cognac, whisky, fragrances, leisure clothing, travel goods, confectionary and stationery have already been prepared.

Brand endorsement for established and new products will be keenly sought.

Shrouded in secrecy, details of the Jewel Royale Chess Set are known only by the commissioner and the design and production Teams of the world renowned jewellers, Boodles. All will be revealed at a major media event in the West End of London.

A limited number of the 20,000 replica sets will be available for product competition prizes, national news paper promotions and special publicity events. One will be donated for a national television auction for a major charity fund raising programme.

A dedicated website will be constantly updated with news, production details, release dates and major promotional events. A worldwide total of thirty million chess players will have a linked access to the site.

With only one Jewel Royale Chess Set, the potential for product enhancement on a truly international scale associated with quality and luxury will be matchless. To ensure that your brand does not miss out on this exceptional opportunity, register your interest online.

For more information, contact:

Trevor Wardle
Jewel Royale TM
Email: trevor.wardle@jewelroyale.com
Website: http://www.jewelroyale.com


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