URL links established between Web sites that reach similar demographics.
Advertising placed on Web pages, hyperlinked to the advertiser's home page.
Advertising rates based on community, personalization, and response.
Advertising links built seamlessly into Web pages so that readers click on hyperlinks as they browse pages.
Affinity groups linked together in private Internets to collaborate on a project, as trading partners, clients, etc.
Web page language that inflates product promotion with little merit, excessive marketing without substance.
Information overload due to the explosive growth of the World Wide Web.
Term used by some diehard Internet enthusiasts for marketers collecting information from Web visitors.
Software that can search the Web for individualized information.
High-ticket items that require a great deal of research before a purchase is made--autos, homes, vacations, colleges, etc.
Advertising rates based on combined single user page views.
Internet site with a built in guide or guru. Virtual Vineyards, Lexus.
Third-Generation Web Site
Dynamic Web site that includes personalization, search, database links.
Like dog years, Web years are shorter than calendar years - a lot shorter.
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