Fujifilm Introduces The xD-Picture Card - a New, Ultra-Compact, High Capacity Flash Memory Format For Digital Cameras

Fujifilm Introduces The xD-Picture Card - a New, Ultra-Compact, High Capacity Flash Memory Format For Digital Cameras.

New York - July 31, 2002 (PRN): Fuji Photo Film Co., Ltd. a leader in innovative imaging and information products and services, along with Olympus Optical Co., Ltd., has developed the new xD-Picture Card, a high-capacity flash memory format for digital cameras.

The xD-Picture Card will be the smallest storage format of its kind on the market - comparable in size to a penny, measuring just 0.79" x 0.98" x 0.07" and weighing less than one-tenth of an ounce - with the potential for up to 8GB storage capacity in a single card. This unprecedented combination of small size and large capacity will allow Fujifilm and other companies to manufacture sleeker and lighter digital cameras than ever before. Both Fujifilm and Olympus plan to offer cameras compatible with the xD-Picture Card this fall.

In addition, the xD-Picture Card was designed to minimize power consumption, saving battery life and with fast read/write capabilities for smoother digital camera operation. PCMCIA and CompactFlash adapters will be available at the time of camera introduction, allowing use of xD-Picture card in a variety of cameras and other devices from multiple manufacturers.

The name "xD-Picture Card" was inspired by "eXtreme Digital", suggesting the excellence of this new memory media for recording, storing, and transporting audiovisual information. Production will be consigned to Toshiba Corporation.

Fujifilm's xD-Picture Card features include:

Storage Capacity - Initially, Fujifilm xD-Picture Cards have 16MB, 32MB, 64MB and 128MB capacities, with a 256MB card planned for later this year. The media's roadmap shows storage capacity potential of up to 8GB.
Extremely Compact - Comparable in size to a penny (0.79" x 0.98" x .07") and weighing a less than one-tenth of an ounce, the xD-Picture Card is the smallest storage media format available.
Read/Write Speeds -The xD-Picture Card will have fast read/write speeds. A 16 or 32MB card can record data at 1.3MB/sec. A 64MB card or higher can record data at 3MB/sec and both offer a read speed of 5MB/sec.
Power Consumption - xD Picture-Card was designed to consume minimal power. Users will benefit from the convenience and savings of longer battery life on a single charge.
Compatibility - PCMCIA and CF Card Adapters will be available, allowing use of xD-Picture Card in a variety of cameras and other devices.

About Fujifilm

Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo (FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions, Information Solutions and Document Solutions. Recognized for its technological innovation and high quality, Fujifilm offers a complete portfolio of imaging, information and document products, services and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and cameras; digital imaging products, including cameras and printers for commercial and consumer use; digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media; videotape and audiocassettes; professional and consumer optical discs; microfilm and other micrographic products; and graphic arts film, conventional and digital printing plates, analog and digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company's photofinishing labs and consumer photographic businesses, including online imaging services such as Fujifilm.net.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA web site at www.fujifilm.com.

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