Beijing, China - 25 February, 2002 (PRN):Beijing Airspace Broadcasting Marketing Service Co. Ltd., a radio advertisement agency, is the first sino-foreign JV in China to get involved in the professional marketing of advertising time as an agency. Founded in 2001, the young company, daughter of the German RTV China Media and Marketing House GmbH, already exceeds all expectations.

Airspace acts as an exclusive agent for Beijing Music Radio, the most popular radio channel of Radio Beijing. Beijing Music Radio has an average listening rate of 13,4%, which translates into 1,775,000 listeners per day. This makes BMR a well-established advertising partner for not only local but also multinational companies such as Pepsi, Air China, VW, Bayer, Lufthansa, GM etc. Listeners of BMR are mostly young consumers with sufficient disposable income ­ THE target group for companies like Pepsi: Mr. Li Kai, Marketing Director at Pepsi, Beijing states: "The life-style oriented, educated audience of BMR is one of the reasons that Pepsi chose to work with BMR and the Pepsi radio-show that has been enthusiastically achieved for three years now, has proven to increase the brand-awareness". Mr. Kurzawa of Bayer Corporate Communications Asia Pacific is equally satisfied: "´Healthy Living brought to you by Bayer', an exclusive one hour show focussed on information, news and features on health, fitness, well being and nutrition that was broadcast on Beijing Music Radio and a network of stations across China has achieved high scores as an interesting and informative broadcast with a strong appeal to its listeners."

Under the experienced leadership of General Manager Dr. Winfried Veeh, the company took off. Dr. Veeh, an expert in media marketing, already manifested his competence during his former position at the German Handelsblatt publishing house by increasing a turnover of 725 million DM eight times. He now took on the job of restructuring the business of marketing advertising time according to international management rules and introduced an innovative management concept that already convinced a growing number of national and international clients. "In spite of restructuring measures, turnover has far exceeded all expectations: In January it surpassed last January's turnover 250% and the positive trend will continue into 2002. Annual turnover is expected to increase 50% compared to the previous year. We now plan to expand the business rapidly", says Dr. Veeh.

This is also the objective that Mr. Axel Klopprogge, founder and chairman of the holding company, RTV China, points out: " Five years of hard work are now paying off: Our concept has proven to be successful and we are now in the position to expand rapidly."

For more information, contact:

Bettina Born
RTV CHINA
Suite 13A, Walton Plaza,
No. 801 Chang Le Lu, Shanghai, PR China 200031
Tel: + 86 21 33 2207 71 ext. 107
Fax: + 86 21 62 7910 25
Email: b.born@rtv-china.com
http://www.bmr.com.cn