North Dakota, USA - 13 October, 2001 (PRN): Online Automation, Inc. has just introduced a new version of its automated database and email marketing software, Postmaster Software. The software seamlessly manages and handles inbound and outbound email. This allows businesses to efficiently handle all email marketing.

The software is also smart enough to read, respond and filter contact information seamlessly from incoming email and web forms. It handles new subscribers, unsubscribes and undeliverables then sending unlimited and automated sequential follow-up and personalized targeted broadcast mailings.

One important new feature includes automatically responding to inbound emails without human intervention based on mail processing rules entered into the system. For example, the system can automatically provide relevant product or support information based on the content of an inbound message. This feature also can automatically add or remove contacts to its full-featured database.

Another application of this inbound mail processing function is to respond to customer support questions based on inbound email message content. "Bottom line, this inbound processing function allows smaller businesses to be more responsive to inbound emails and more attentive to their contact's needs and interests, without putting a large demand on staff" commented Mark Wittkowski, President of Online Automation, Inc. "Until now, the cost of acquiring and implementing a system at this capability was out of reach for smaller businesses," Mark Wittkowski continued.

A second key feature is the ability to automatically send a series of time sequenced personalized, targeted email marketing messages (an email campaign) while adding contact's information into those campaigns automatically. This feature allows companies to proactively educate and market to prospects and customers. Finally, maintaining and enhancing contact relationships takes very little effort. Postmaster Software, priced at $199-$299, is available for a "risk-free" 30 day trial at http://www.postmastersoft.net. Also included as one of 4 bonuses is a free 160-page "cutting edge" Secrets of Email Marketing Course.

For more information, visit: http://www.postmastersoft.net