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Canon Middle East reaffirms strategic importance of East African markets

Company assumes responsibility over East African territory as part of strategy to boost support services to partners and optimise supply chain

Dubai, UAE - Aug 10, 2011 (PRN): Canon Middle East, leader in imaging solutions, has announced that it is assuming responsibility over operations in East African markets as part of a strategy to enhance the delivery of support services to channel partners in the region. To mark its new alliance with Canon partners from Kenya, Ethiopia, Tanzania, Uganda, Somalia, Eritrea, Rwanda and Burundi, a kick-off meeting was organised at The Palace hotel, Dubai where the company also discussed its strategy and highlighted the exciting opportunities in markets across East Africa.

Several recent studies have underlined the immense potential of the East African market, according to Anurag Agrawal, Managing Director of Canon Middle East.

“The transfer of responsibility over operations in East Africa is an important step towards enhancing Canon’s value proposition to our customers in the region. Canon Middle East is therefore fully committed to ensure that all our support services will be easily available to channel partners in the region. Moreover, the transfer establishes tighter trade links by capitalising on the advantageous location of Dubai as a main gateway. With an improved supply chain, there is still plenty of room for growth,” said Agrawal.

Tyrone Rozario, Head of MFI Office Solutions, an authorised Canon partner in Kenya that has offices in all countries that come under Canon’s East Africa territory, said that he is excited with the new business prospects that have emerged with its partnership with Canon Middle East. He also applauded the strategy that was outlined during the kick-off meeting and the support facilities offered by Canon Middle East to assist distributors in East Africa.

“Since the service industry in Kenya has previously been driven by the telecommunications sector, it is a natural progression that imaging solutions and business technology should be the next expanding area,” said Tyrone. “Canon has made it clear that its support is firmly behind us.”

Rwanda’s building and strong redevelopment initiatives are likewise key factors in creating exciting business opportunities for Canon in the country, according to Andre Muvuzankwaya, General Manager of Better Engineering Services.

“Economic growth in Rwanda has been largely driven by the services sector, which accounts for 43.6 per cent of GDP, helping contain inflation since the downturn, but still realising a 6.5 per cent GDP growth,” said Muvuzankwaya. “With tourism as the country’s leading foreign exchange earner, it is also important that we have international quality camera and video equipment, consumables and services easily available here in Rwanda,” he said.

Mohammed Abdulhussein, Managing Director of Universal Communication Solutions Ltd in Tanzania, said that the reorientation to Canon Middle East will leverage business growth with enhanced services, which highlights Canon’s affirmation and commitment to both African companies and customers, while underlining the importance of the region in Canon’s global growth plans.

Sanjivan Mukherjee, Managing Director of Machine Technologies – MTL, authorized Canon partner in Kenya, said: “Kenya’s position as a major commercial hub and having the largest GDP in East and Central Africa create exciting growth opportunities for Canon in the region. I am sure that Canon Middle East will be able to deliver the necessary strategic support that will enable us to take advantage of the enormous growth prospects in the region.”

Robert Audrit, General Manager of Buroflash in Burundi, said: “With East Africa now under Canon Middle East, distributors are given greater leverage to pursue lucrative business prospects because of a vastly improved supply chain and better access to value-added services. The transfer certainly marks a new era for growth for the Canon brand in the region.”

Basil Serrao, Managing Director of Office Technologies in Kenya, pointed out that the change has created exciting possibilities for regional distributors. “We are excited to explore new prospects that have emerged in light of Canon’s strategy of coming closer to the end-user. Moreover, I believe that this move reaffirms the immense growth potential of Canon in the East African region,” said Serrao.

Representatives from Kenya, Ethiopia, Tanzania, Uganda, Somalia, Eritrea, Rwanda and Burundi attended the meetings in Dubai, along with senior officials from Canon Middle East and Japan.

About Canon Middle East:
Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe, is the Regional headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE. Canon has been represented in the Middle East for more than 40 years through distributors and partners which has successfully built a solid customer base and significant market share in the region.

In 1998, Canon set up a representative office in Dubai to help partners deliver even more with additional on-the-ground support. By 2001, Canon had transformed into a full subsidiary with extensive logistics facilities, and in 2002 moved into its spacious new head office at Dubai Internet City, with a rapidly growing staff. As of January 1st, 2005, Canon North Africa S.A.S. (CNA) based in Paris became a 100 per cent owned subsidiary of Canon Middle East and oversees French speaking African countries.

CME today manages sales, marketing and technical support activities across 36 countries; in the Middle East including Saudi Arabia, Egypt and the UAE as well as French speaking African countries.


For more information, contact:

DNA Communications
P.O. Box: 191117, Dubai
T. 00971 4 3988490
F. 00971 4 3988491
Email: info@dnacomm.com
Website: http://www.dnacomm.com


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