Canon Middle East reaffirms strategic importance of Ethiopian market

Company assumes responsibility over East African markets as part of strategy to boost support services to partners and optimise supply chain

Dubai, UAE - Aug 10, 2011 (PRN): Canon Middle East, leader in imaging solutions, has underlined the strategic significance of the Ethiopian market as it announced that it is assuming responsibility over operations in East Africa as part of a strategy to enhance the delivery of support services to channel partners in the region. To mark its new alliance with Canon partners from Ethiopia, Kenya, Tanzania, Uganda, Somalia, Eritrea, Rwanda and Burundi, a kick-off meeting was organised at The Palace hotel, Dubai where the company also discussed its strategy and highlighted the exciting opportunities in markets across East Africa.

Several recent studies have underlined the immense potential of the East African market, according to Somesh Adukia, Sales Manager, Canon Middle East and Africa.

“The transfer of responsibility over operations in East Africa is an important step towards enhancing Canon’s value proposition to our customers in the region, especially in key markets like Ethiopia. Canon Middle East is therefore fully committed to ensure that all our support services will be easily available to channel partners in the region. Moreover, the transfer establishes tighter trade links by capitalising on the advantageous location of Dubai as a main gateway. With an improved supply chain, there is still plenty of room for growth,” said Eligo Legesse, General Manager of DCL Trading PLC, an authorised Canon partner in Ethiopia, which also attended the kick-off meeting in Dubai, said that transfer of responsibility created new and exciting growth possibilities, while giving them better access to support facilities from Canon Middle East.

“Since the service industry in Ethiopia is growing so fast, it is a natural progression that imaging solutions and business technology should be an expanding area, and Canon has made it clear that it is firmly supporting its distributors,” said Legesse.

Wondimu Getaneh, Finance Manager of DCL Trading PLC, said that the meetings in Dubai were an affirmation of Canon’s commitment to the African region. He was also pleased that East Africa now plays a prominent role in the global growth strategy of Canon.

Mikiyas Lemma, Sales and Marketing Manager and the third member of the Ethiopian team to attend the training, said that Canon’s investment was a declaration to the rest of the global market that East Africa was now a viable and real commercial opportunity for international companies looking to expand.

“Our success is directly linked to the success of our customers and suppliers,” Lemma said, “and for Canon to make such a commitment they are helping both our company and the community at large.”

Representatives from Kenya, Ethiopia, Tanzania, Uganda, Somalia, Eritrea, Rwanda and Burundi attended the meetings in Dubai, along with senior officials from Canon Middle East and Japan.

About Canon Middle East:
Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe, is the Regional headquarters for Canon in the Middle East and North Africa and is based in Dubai, UAE. Canon has been represented in the Middle East for more than 40 years through distributors and partners which has successfully built a solid customer base and significant market share in the region.

In 1998, Canon set up a representative office in Dubai to help partners deliver even more with additional on-the-ground support. By 2001, Canon had transformed into a full subsidiary with extensive logistics facilities, and in 2002 moved into its spacious new head office at Dubai Internet City, with a rapidly growing staff. As of January 1st, 2005, Canon North Africa S.A.S. (CNA) based in Paris became a 100 per cent owned subsidiary of Canon Middle East and oversees French speaking African countries.

CME today manages sales, marketing and technical support activities across 36 countries; in the Middle East including Saudi Arabia, Egypt and the UAE as well as French speaking African countries.

For more information, contact:

DNA Communications
P.O. Box: 191117, Dubai
T. 00971 4 3988490
F. 00971 4 3988491



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