Digital Glossary

Affinity Links
URL links established between Web sites that reach similar demographics.

Banners
Advertising placed on Web pages, hyperlinked to the advertiser's home page.

CPR Pricing
Advertising rates based on community, personalization, and response.

Environmental Advertising
Advertising links built seamlessly into Web pages so that readers click on hyperlinks as they browse pages.

Extranet
Affinity groups linked together in private Internets to collaborate on a project, as trading partners, clients, etc.

Hyperhype
Web page language that inflates product promotion with little merit, excessive marketing without substance.

Infoglut
Information overload due to the explosive growth of the World Wide Web.

Info-thieves
Term used by some diehard Internet enthusiasts for marketers collecting information from Web visitors.

Intelligent Agents
Software that can search the Web for individualized information.

Intermercial
Web-based commercial.

Mediated purchases
High-ticket items that require a great deal of research before a purchase is made--autos, homes, vacations, colleges, etc.

Pageview CPM
Advertising rates based on combined single user page views.

Sherpa Site
Internet site with a built in guide or guru. Virtual Vineyards, Lexus.

Third-Generation Web Site
Dynamic Web site that includes personalization, search, database links.

Web Years
Like dog years, Web years are shorter than calendar years - a lot shorter.

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